Today the San Diego City Council approved a long-term contract with DecoBike LLC to implement and operate a city-wide bicycle sharing program. The approval included a 10-year contract term as well as modifications of the city’s sign ordinances to allow advertising and sponsor branding on the bike sharing stations to help offset operations and capital costs while also earmarking a portion of revenues for improving bicycle infrastructure throughout the city to benefit all residents and visitors. Also notable is the fact that DecoBike will launch the program without using any tax payer funds.
Representatives from nearly a dozen advocacy groups spoke at the city council meeting in support of the program, and to date, DecoBike has received unanimous support from all city council members.
Colby Reese, DecoBike’s chief marketing officer and co-founder, who spoke in front of the city council announced, “Today marks the beginning of a very exciting public-private partnership between DecoBike and the City of San Diego. We are touched by the enthusiasm of the community. This is a journey that everyone benefits from. Simply put, it’s going to be the best ride in town.”
DecoBike co-founders Ricardo Pierdant and Bonifacio Diaz were also on hand for the council meeting. Mr. Pierdant exclaimed “The addition of DecoBike in San Diego will help to complete the city’s transportation networks as a highly efficient first-mile, last-mile commuter program, which is very complimentary to the city’s existing public transportation programs.”
Diaz added, “San Diego is such a beautiful city and we strive to improve mobility and the quality of life for everyone. Our program will create jobs, reduce air pollution and traffic congestion while moving people more efficiently around the city.”
Bike sharing programs have been proven to be effective at increasing commerce in the areas in which they operate, especially at retail, hospitality and food and beverage establishments. Various programs have conducted surveys with results indicating bike share members are 80-90% more likely on average to patronize establishments near bike share station locations. Ultimately, the results demonstrate bikes are good for business.
Public outreach will take place over the next couple months in order to identify the best station locations. Residents can expect significant program coverage and station distribution, initially stretching from the Downtown and Hillcrest areas and up the coast to La Jolla. A crowdsourcing map will go live in August to allow all members of the public to suggest station locations. The program is slated to open in early 2014 with approximately 180 station locations and 1,800 custom bikes.
If you have any questions about the DecoBike San Diego program, send an email to: firstname.lastname@example.org