San Diego City Council Unanimously Approves Long-term Contract with DecoBike LLC for Bicycle Sharing Program

Today the San Diego City Council approved a long-term contract with DecoBike LLC to implement and operate a city-wide bicycle sharing program.  The approval included a 10-year contract term as well as modifications of the city’s sign ordinances to allow advertising and sponsor branding on the bike sharing stations to help offset operations and capital costs while also earmarking  a portion of revenues for improving bicycle infrastructure throughout the city to benefit all residents and visitors. Also notable is the fact that DecoBike will launch the program without using any tax payer funds.

Representatives from nearly a dozen advocacy groups spoke at the city council meeting in support of the program, and to date, DecoBike has received unanimous support from all city council members.

Colby Reese, DecoBike’s chief marketing officer and co-founder, who spoke in front of the city council announced, “Today marks the beginning of a very exciting public-private partnership between DecoBike and the City of San Diego.  We are touched by the enthusiasm of the community. This is a journey that everyone benefits from. Simply put, it’s going to be the best ride in town.”

DecoBike co-founders Ricardo Pierdant and Bonifacio Diaz were also on hand for the council meeting. Mr. Pierdant exclaimed “The addition of DecoBike in San Diego will help to complete the city’s transportation networks as a highly efficient first-mile, last-mile commuter program, which is very complimentary to the city’s existing public transportation programs.”

Diaz added, “San Diego is such a beautiful city and we strive to improve mobility and the quality of life for everyone. Our program will create jobs, reduce air pollution and traffic congestion while moving people more efficiently around the city.”

Bike sharing programs have been proven to be effective at increasing commerce in the areas in which they operate, especially at retail, hospitality and food and beverage establishments. Various programs have conducted surveys with results indicating bike share members are 80-90% more likely on average to patronize establishments near bike share station locations. Ultimately, the results demonstrate bikes are good for business.

Public outreach will take place over the next couple months in order to identify the best station locations.  Residents can expect significant program coverage and station distribution, initially stretching from the Downtown and Hillcrest areas and up the coast to La Jolla. A crowdsourcing map will go live in August to allow all members of the public to suggest station locations. The program is slated to open in early 2014 with approximately 180 station locations and 1,800 custom bikes.

If you have any questions about the DecoBike San Diego program, send an email to:

City of San Diego selects DECOBIKE to Implement & Operate City-Wide Bikeshare Program

City of San Diego selects DECOBIKE LLC to Implement & Operate City-Wide Bikeshare Program

After completing a competitive bidding process to implement a city-wide bicycle sharing program, Mayor Jerry Sanders and the City of San Diego selected DecoBike as the highest ranked firm.  Originating as a strategic public-private partnership between the city and DecoBike, the system will be manufactured, owned and operated by DecoBike.  “The bike share program is a perfect fit for the San Diego lifestyle as it promotes healthy living and clean transportation,” said Mayor Jerry Sanders. “It will also help facilitate travel to and from trolley and bus stations by providing last-mile solutions for commuters.”

“Building public-private partnerships like this deserves a lot of credit,” said Andy Hanshaw, executive director of San Diego County Bicycle Coalition (SDCBC), who served on the Mayor’s review panel assisting in the selection of DECOBIKE. “We appreciate Mayor Sanders moving ahead to develop this partnership and look forward working with DECOBIKE to make this the best bike sharing program in the country.”

“Bike sharing has found a great new home in the forward-thinking city of San Diego—a city whose residents and visitors embrace life outdoors and value sustainability in their transportation options,” says C. Reese, Chief Marketing Officer for DecoBike. “We look forward to pedaling San Diego forward and delivering a world-class bikeshare program.”

San Diego will receive the next generation of DecoBike stations and custom bicycles.  The initial size and scope of the program will be approximately 180 solar-powered station locations and a fleet of 1,800 DecoBikes.  “The atmosphere and climate of San Diego make it incredibly well-suited for bike sharing. We are confident our San Diego system will become one of North America’s leading bikeshare programs,” stated Bonifacio Diaz, DecoBike’s COO.  Riders can expect to enjoy one of North America’s most comprehensive bike sharing networks featuring excellent bike-to-resident ratios and very favorable station densities in the service zones. The program is expected to come online by fall or winter of 2013.

Residents and visitors in the region will have access to the station network which will stretch from La Jolla to Barrio Logan through Pacific Beach, Ocean Beach, Mission Beach, Hillcrest, Balboa Park, Old Town San Diego and Downtown San Diego.  Flexible memberships and rentals will accommodate the needs of those seeking to use the bike sharing program for both commuting and recreation.  A handy webpage and mobile apps will allow patrons to locate stations and available bikes in real-time.  Bikes are equipped with LED lighting, adjustable seats and a basket suitable for a laptop or a beach bag.

“We are very excited to be selected by the City of San Diego to implement and operate a public bicycle sharing program for all residents and visitors to enjoy as a fun, healthy and environmentally friendly transportation alternative,” said Ricardo Pierdant, President of DecoBike.

The program will also create a variety of sponsorship and outdoor advertising opportunities for big brands and organizations. With strong financial support from a variety of major brands, bike sharing programs have gained much momentum in the past year. The San Diego program will offer very unique brand recognition for corporate partners, which is heavily enhanced by the goodwill of being a supporter for the community’s bicycle sharing program.

DecoBike is also the bikeshare provider for the cities of Miami Beach FL, Surfside FL, Bay Harbor Islands FL and Long Beach NY. DecoBike’s spotlight program in Miami Beach holds a variety of notable accomplishments, including being the recipient of the 2011 US Conference of Mayors City Livability Award while also featuring North America’s best bike-to-resident ratio and most stations per square mile several times over.

For sponsorship opportunities or general information on the San Diego bicycle sharing program, please email:

A New Out of Home Media hits the Streets of Miami Beach

FOR IMMEDIATE RELEASE                                                                                                                                   

March 29, 2011                                                                                                                        

DECOBIKE signs their first global advertiser KLM Royal Dutch Airlines
to be featured on their new “Green” public transportation system

 (Miami Beach, March 29, 2011) — DECOBIKE, LLC announced today a contract with KLM Royal Dutch Airlines to be the first global brand to partner with the new DECOBIKE bicycle sharing program in Miami Beach & the world-famous South Beach District.  The details of this program include placing KLM branding on these new custom-built bikes to associate their organization with this innovative and “Green” public transportation service.  They will also be promoting the launch of KLM’s non-stop service from Miami to Amsterdam, which commenced on March 21, 2011.

 “We’re very excited to introduce our new flights linking two of the world’s most popular   destinations, Miami and Amsterdam.  The tie-in with DECOBIKE is a natural one for KLM. Amsterdamhas always been synonymous with biking and we are pleased to seeMiami Beachjoin the ranks of the notably few world capitals to offer a city-wide bike sharing program. In addition, from the KLM perspective, we continue to be committed to actively promoting sustainability with such programs as biofuel research, carbon offsetting, and are always exploring new opportunities, such as DECOBIKE to expand our efforts, ” says Patrick Roux, Senior Vice President for theAmericas, AirFranceand KLM.

 DECOBIKE has always planned to work with global brands and sponsors as a part of their business model thanks to the unique exposure the program offers advertisers.  Out Of Home (OOH) media provides visibility 24/7/365, but DECOBIKE achieves something even better – the branded bikes also travel in more intimate thoroughfares around restaurants and retail outlets as well as residential areas completely unattainable by conventional outdoor advertising and are always stationed in the busiest public right-of-ways.

 “KLM’s partnership with DECOBIKE is a great opportunity for them to showcase their continued commitment to environmentally-friendly programs as well as getting their marketing message out in one of the most innovative and unique ways possible,” says C. Colbert Reese, Co-Founder of DECOBIKE. The positive impact of partnering with new “Green” business models is what gives this advertising the opportunity and power to reach consumers who may not be exposed to traditional marketing in newspapers and magazines.  “With OOH media and social marketing technologies being the main source of information for younger and trendier audiences, DECOBIKE provides its partners with a complete solution to reach such audiences by making it easy to disseminate special offers and promotions, such as KLM’s new routes,” says Ricardo Pierdant, Co-Founder of DECOBIKE. 


DECOBIKE, LLC is a Miami-based company specializing the design, development and operation of bicycle sharing programs and technologies.  DECOBIKE is also the Official City of Miami Beach Public Bicycle Sharing & Rental Program. It’s a city-wide, public-private initiative between DECOBIKE, LLC and the City of Miami Beach consisting of an initial deployment of 100 solar-powered bike sharing stations and a fleet of 1,000 custom “DECOBIKES” available for the enjoyment of all residents and visitors, 24/7.  DECOBIKE debuted on what are now the “Green Streets” of South Beach on March 15, offering a user-friendly experience that makes every trip on a DECOBIKE a pleasure, while also having a positive impact on our planet and community. 

For information regarding DECOBIKE corporate partnerships, outdoor advertising opportunities and media inquiries, send email to: DECOBIKE info and memberships can be obtained online at or at the DECOBIKE store in South Beach. Follow DECOBIKE:  at and

 About KLM

KLM Royal Dutch Airlines is a worldwide airline company based in theNetherlands. It comprises the core of the KLM Group, which further includes KLM Cityhopper, and Martinair. KLM works very closely with Air France within the AIR FRANCE KLM Group, which exists since the two companies merged in 2004. The AIR FRANCE KLM Group isEurope’s leading Group in the Airline business. The AirFranceKLM group operates more than 2,470 daily flights out ofParisandAmsterdamto 242 destinations in 105 countries. KLM currently operates from 8U.S.gateways and provides service from 125U.S.cities through joint venture partner Delta. Additionally, KLM has been actively researching biofuels since 2007 and has carbon offsetting available through CO2Zero which funds sustainable energy projects. For press and media inquires for AirFranceKLMUSA, contact Claire Jacobs at +1 212-830-4012 | For more information or to purchase tickets, visit, call 1-800-618-0104 or contact your travel professional. Follow KLM on Twitter: @KLM_US.