Today the DecoBike bells were ringing loud and clear on Miami Beach’s Ocean Drive. Police closed the world-famous strip of real estate to automobiles to make way for the British Consulate and DecoBike to host an amazing event to celebrate the countdown to the London 2012 Olympics. With exactly 100 days left until the kickoff of the London Olympics, Olympic Gold Medalist and Heavyweight Boxing Champion of the world Lennox Lewis, led a roving sea of 100 DecoBike riders adorned in British attire through the streets of South Beach alongside British Consulate General Kevin McGurgan.
Lewis, a British citizen and Miami Beach resident that has traveled the world, is an avid fan of cycling and environmentally sustainable programs like DecoBike. When asked about the DecoBike bicycle sharing program, Lewis responded “It’s a great concept. The DecoBikes are very comfortable to ride.” With Lewis standing at a towering 6 foot 5 inches tall, it goes to show DecoBike is for all types of people to enjoy. Throughout the day, Lewis took the time to give a variety of media interviews, take photos with fans and sign autographs for flocks of participants and fans. DecoBike sends a big “Hip Hip hooray!” to the British Consulate and Lenox Lewis for participating in this fun community event that also had a global reach.
DecoBIke is the official bikeshare program of South Beach and the City of Miami Beach. The program is the first privately funded, city-wide bikeshare operation to launch in the United States and is operated by DecoBike LLC (with no cost to the city’s tax payers). DecoBike has new programs pedaling forward in several other municipalities, including the beachfront communities of Surfside, Florida and the City of Long Beach located on Long Island, New York.