On January 27, 2012, the Greater Miami & The Beaches Hotel Association (GMBHA) and DecoBike, LLC hosted a variety of leaders and managers from the Miami-Miami Beach hospitality and business community, as well as several elected officials, to launch the DecoBike Ride to Work and Hospitality programs. This event took place at the W South Beach and focused on raising awareness of DecoBike’s public bicycle sharing programs as a daily, sustainable transportation option for hotel and business staff members as well as their guests and customers.
Bike sharing programs are quickly revolutionizing the way millions of people commute each day and cities are eager to adopt such programs because of the varied benefits they confer upon the community. Miami Beach City Commissioner Michael Gongora provided opening remarks and spoke to the value of DecoBike for the community as a whole. “DecoBike aims to replace short trips normally made by car with good, old-fashioned pedal power combined with a variety of new state of the art technologies. DecoBike is a nationally-recognized, award-winning program that can benefit each and every one of you,” Gongora stated to the crowd.
Wendy Kallergis, President and CEO of the GMBHA, noted that there are a variety of benefits available to businesses and hotels that choose to participate. “Aside from improving the mobility of our workforce and greening your hotel or business, DecoBike is a great health and wellness initiative. It’s also a leading amenity for the millions of visitors we receive annually,” Kallergis stated. Kallergis also pointed out that a workforce that commutes by bike is happier, more productive and less prone to taking sick days.
C. “Colby” Reese, DecoBike’s chief marketing officer, explained that there are a multiple programs available at little or no cost for businesses, hotels and tourists. “Federal commuter subsidies are in place for qualified businesses and hotels to offer commuter memberships to their staff members at no net cost…For visitors to our area, we have eliminated the need for an automobile while in the city.” Reese also announced several new options designed for tourists to take advantage of, including a portable audio bike tour, short-term memberships, daily rentals and a reward program for concierges.
DecoBike has logged nearly 600,000 riders in less than ten months and well over 1,300,000 miles on their bike fleet. They have also been recognized with the prestigious US Conference of Mayors City Livability Award, Sustainable South Florida Green Business Award and Dream in Green Award for Environmental Stewardship.
For more information on DecoBike programs for businesses and hotels, please contact: firstname.lastname@example.org For more information on the Greater Miami & The Beach Hotel Association, please contact: email@example.com