A New Out of Home Media hits the Streets of Miami Beach

FOR IMMEDIATE RELEASE                                                                                                                                   

March 29, 2011                                                                                                                        

DECOBIKE signs their first global advertiser KLM Royal Dutch Airlines
to be featured on their new “Green” public transportation system

 (Miami Beach, March 29, 2011) — DECOBIKE, LLC announced today a contract with KLM Royal Dutch Airlines to be the first global brand to partner with the new DECOBIKE bicycle sharing program in Miami Beach & the world-famous South Beach District.  The details of this program include placing KLM branding on these new custom-built bikes to associate their organization with this innovative and “Green” public transportation service.  They will also be promoting the launch of KLM’s non-stop service from Miami to Amsterdam, which commenced on March 21, 2011.

 “We’re very excited to introduce our new flights linking two of the world’s most popular   destinations, Miami and Amsterdam.  The tie-in with DECOBIKE is a natural one for KLM. Amsterdamhas always been synonymous with biking and we are pleased to seeMiami Beachjoin the ranks of the notably few world capitals to offer a city-wide bike sharing program. In addition, from the KLM perspective, we continue to be committed to actively promoting sustainability with such programs as biofuel research, carbon offsetting, and are always exploring new opportunities, such as DECOBIKE to expand our efforts, ” says Patrick Roux, Senior Vice President for theAmericas, AirFranceand KLM.

 DECOBIKE has always planned to work with global brands and sponsors as a part of their business model thanks to the unique exposure the program offers advertisers.  Out Of Home (OOH) media provides visibility 24/7/365, but DECOBIKE achieves something even better – the branded bikes also travel in more intimate thoroughfares around restaurants and retail outlets as well as residential areas completely unattainable by conventional outdoor advertising and are always stationed in the busiest public right-of-ways.

 “KLM’s partnership with DECOBIKE is a great opportunity for them to showcase their continued commitment to environmentally-friendly programs as well as getting their marketing message out in one of the most innovative and unique ways possible,” says C. Colbert Reese, Co-Founder of DECOBIKE. The positive impact of partnering with new “Green” business models is what gives this advertising the opportunity and power to reach consumers who may not be exposed to traditional marketing in newspapers and magazines.  “With OOH media and social marketing technologies being the main source of information for younger and trendier audiences, DECOBIKE provides its partners with a complete solution to reach such audiences by making it easy to disseminate special offers and promotions, such as KLM’s new routes,” says Ricardo Pierdant, Co-Founder of DECOBIKE. 

 About DECOBIKE

DECOBIKE, LLC is a Miami-based company specializing the design, development and operation of bicycle sharing programs and technologies.  DECOBIKE is also the Official City of Miami Beach Public Bicycle Sharing & Rental Program. It’s a city-wide, public-private initiative between DECOBIKE, LLC and the City of Miami Beach consisting of an initial deployment of 100 solar-powered bike sharing stations and a fleet of 1,000 custom “DECOBIKES” available for the enjoyment of all residents and visitors, 24/7.  DECOBIKE debuted on what are now the “Green Streets” of South Beach on March 15, offering a user-friendly experience that makes every trip on a DECOBIKE a pleasure, while also having a positive impact on our planet and community. 

For information regarding DECOBIKE corporate partnerships, outdoor advertising opportunities and media inquiries, send email to: management@decobike.com DECOBIKE info and memberships can be obtained online at www.decobike.com or at the DECOBIKE store in South Beach. Follow DECOBIKE:  at www.twitter.com/decobike and www.facebook.com/decobike

 About KLM

KLM Royal Dutch Airlines is a worldwide airline company based in theNetherlands. It comprises the core of the KLM Group, which further includes KLM Cityhopper, transavia.com and Martinair. KLM works very closely with Air France within the AIR FRANCE KLM Group, which exists since the two companies merged in 2004. The AIR FRANCE KLM Group isEurope’s leading Group in the Airline business. The AirFranceKLM group operates more than 2,470 daily flights out ofParisandAmsterdamto 242 destinations in 105 countries. KLM currently operates from 8U.S.gateways and provides service from 125U.S.cities through joint venture partner Delta. Additionally, KLM has been actively researching biofuels since 2007 and has carbon offsetting available through CO2Zero which funds sustainable energy projects. For press and media inquires for AirFranceKLMUSA, contact Claire Jacobs at +1 212-830-4012 | cljacobs@airfrance.fr. For more information or to purchase tickets, visit www.klm.us, call 1-800-618-0104 or contact your travel professional. Follow KLM on Twitter: @KLM_US.